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Anna Maxwell

Founder & CEO

Self Care visionary, author, entrepreneur, pharmacist, medicines reclassification and marketing commercialisation specialist. Anna is passionate about widening access to medicines and is building Maxwellia to make it happen.

Anna Maxwell
Alexandra Trehane

Alexandra Trehane

Head of Innovation

Alex is passionate about Self Care. She is responsible for picking the winners and bringing our ideas to life to deliver useful and better brands that consumers want to buy. Alex is known for pushing boundaries  and rolling up her sleeves to get the job done.

Kim Wathall

Head of Marketing

Kim is a commercially focussed marketer with over 15 years’ experience in building brands and delivering business growth. Kim's strategic leadership and people management skills combined with her ‘get-stuff-done’ attitude, mean she is perfectly placed to steer the busy marketing function at Maxwellia. Kim is on a mission to drive awareness of our game-changing self-care brands through customer-centric marketing solutions.

Kim Wathall

Mark Turrell

Business Development Consultant

Mark has a wealth of experience in senior commercial roles in Health and Wellness companies, most recently with Ascension Healthcare and Nelsons.

Well known as a proactive leader of senior customer engagement across channels including Pharmacy, E-Commerce and International Distributors. Mark is passionate about widening healthcare choice for consumers and patients through building effective strategic partnerships with key customer groups and across global markets.

Sarah-Jane Housley

Business Development, Procurement & Supply Chain Manager

Sarah-Jane is dedicated to ensuring customers have easy access to trusted brands at the right price.

Never failing to deliver on her promises, Sarah-Jane is passionate about building lasting relationships with suppliers & customers to create highly efficient global supply chains within the OTC arena.

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Emily Walker

Brand and Digital Executive

A digital marketing whizz, with a passion for creating engaging and impactful content, Emily takes the lead on keeping our brand websites and social channels on point.


With a degree in Journalism and Media, Emily recognises the importance of a good hook and uses her experience to help drive the growth of our brands. She believes in providing the best customer service and supporting team members to deliver work to the highest standard.

Jenny Davies

Senior Regulatory Project Manager

With over 30 years’ regulatory experience in the self-care sector, Jenny provides strategy advice for our switch projects. As enthusiastic and passionate today, as she was when she first started her regulatory career, Jenny will navigate the complex and evolving regulatory landscape to achieve the best results for Maxwellia, the Health Authorities, and our customers.

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Catherine Clark

Innovation Consultant

Catherine is an experienced and passionate consumer brands marketing and innovation professional, with over 30 years’ experience in healthcare and personal wellness categories.

Formerly global marketing controller for Scholl, Catherine has worked in both international and UK commercial roles and specialises in developing successful new product and marketing strategies, based on a deep understanding of customer needs and market analysis. 

Dr Stephen Mann

Medical and Scientific Lead

Steve is a medic and Self Care innovator he’s our ideas guy. He has been closely involved on a wide range of switches across many therapeutic areas including gastrointestinal, infectious diseases, cardiovascular, urology, neuroscience and dermatology.

Stephen Mann
Peter Ballard

Peter Ballard

Non-Executive Director

Peter is an experienced pharma executive and chair of the British Generics Manufacturers Association. He has considerable M&A and in-licencing experience. Peter is our ‘fixer’, supporting our business development and finding solutions to complex problems.

Ian Adamson

Board Advisor

Ian brings over 30 years' International consumer health and personal care experience to the Maxwellia team. He is an advisor to the board of the UK Independent pharmacy chain Day Lewis plc, an advisor to the board of Spanish healthcare company ReVa Europe S.L and board advisor to East Midlands Pharmaceuticals Ltd. Prior to this Ian was Chief Commercial Officer and a main board director at SSL International plc with responsibility for a $1bn portfolio of brands, which included Durex and Scholl.

Chris Radford

Chris Radford

Brand Strategy

A former marketing director of Pepsi, brand strategy consultant to Mars and Scotts Miracle Gro, and author of Attractive Thinking. Chris has worked with Anna and the team from the very earliest days at Maxwellia to develop insights about what matters to customers and translate these into brands and products that consumers will love. Chris acts as a strategic advisor to support the team with customer insight, brand positioning and marketing communications.

Sally Norman

Business Assistant

Sally is the backbone of our company, the glue that binds us all together. Her extensive admin skill set, built up over a number of years working in various industry sectors, gives her the ability to have a flexible approach and an aptitude to rise to any challenge. She enjoys supporting and assisting her team wherever her help is required, allowing her colleagues to concentrate their efforts on the important issues of the day.

Sally Norman



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