Meet our team

Anna Maxwell

Founder & CEO

Self Care visionary, author, entrepreneur, pharmacist, medicines reclassification and marketing commercialisation specialist. Anna is passionate about widening access to medicines and is building Maxwellia to make it happen.

Alexandra Trehane

Head of Innovation

Alex is passionate about Self Care. She is responsible for picking the winners and bringing our ideas to life to deliver useful and better  brands that consumers want to buy. Alex is known for pushing boundaries  and rolling up her sleeves to get the job done.

Dr Merle Beal

Regulatory Lead

Merle has a PhD in pharmacy and is our regulatory guru. She provides top strategic regulatory advice for our switch operations and has a breadth of global experience in the reclassification of medicines for Self Care. If there is a way then Merle will find it.

Dr Stephen Mann

Medical and Scientific Lead

Steve is a medic and Self Care innovator he’s our ideas guy. He has been closely involved on a wide range of switches across many therapeutic areas including gastrointestinal, infectious diseases, cardiovascular, urology, neuroscience and dermatology.

Peter Ballard

Non-Executive Director

Peter is an experienced pharma executive and chair of the British Generics Manufacturers Association. He has considerable M&A and in-licencing experience. Peter is our ‘fixer’, supporting our business development and finding solutions to complex problems.

Lindsay Vye

Head of Marketing

Lindsay is a brand builder in both Consumer Goods and Pharmacy sectors who is in the driving seat for our game changing product launches. With a breadth of experience in different categories, Lindsay provides the va va voom for the commercialisation and marketing of our audaciously innovative next generation pharmacy only brands. Lindsay brings marketing expertise from roles within J&J McNeil and Boehringer Ingelheim, as well as Britvic Soft Drinks.

Chris Radford

Brand Strategy

A former marketing director of Pepsi, brand strategy consultant to Mars and Scotts Miracle Gro, and author of Attractive Thinking. Chris has worked with Anna and the team from the very earliest days at Maxwellia to develop insights about what matters to customers and translate these into brands and products that consumers will love. Chris acts as a strategic advisor to support the team with customer insight, brand positioning and marketing communications.

 Alderley Park, Alderley Edge SK10 4TG

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