Meet our team

Anna Maxwell

Founder & CEO

Self Care visionary, author, entrepreneur, pharmacist, medicines reclassification and marketing commercialisation specialist. Anna is passionate about widening access to medicines and is building Maxwellia to make it happen.

Anna Maxwell

Alexandra Trehane

Head of Innovation

Alex is passionate about Self Care. She is responsible for picking the winners and bringing our ideas to life to deliver useful and better brands that consumers want to buy. Alex is known for pushing boundaries  and rolling up her sleeves to get the job done.

Jack Grimshaw

Finance Director

Jack is our financial wizard. His head for figures has brought him success in fast-growing entrepreneurial environments across a diverse range of sectors. Coming from the pharmacy finance team at Sainsbury’s, Jack was instrumental in both the growth of the business and its subsequent sale to Lloyds Pharmacy. Design and implementation of high growth strategies are his ‘raison d’etre’, not to mention a highly developed skill for business funding.

Tim Holmes

Head of Sales

Tim is charged with forging the long lasting customer relationships and strategic partnerships that will establish Maxwellia as the leading innovator in self-care. He is our champion of widening access to medicines and building a broader role for the pharmacist. He will go where none have gone before, creating step change in realising Maxwellia’s purpose to help more people with better products and easy access from the pharmacy when they need them.

Lindsay Vye

Head of Marketing

Lindsay is a brand builder in both Consumer Goods and Pharmacy sectors who is in the driving seat for our game changing product launches. With a breadth of experience in different categories, Lindsay provides the va va voom for the commercialisation and marketing of our audaciously innovative next generation pharmacy only brands. Lindsay brings marketing expertise from roles within J&J McNeil and Boehringer Ingelheim, as well as Britvic Soft Drinks.

Paresh Baldaniya

Head of Quality and Regulatory Affairs

With a background in pharmacy and a proven track record, Paresh brings more than a decade of experience in Regulatory Affairs and Quality Management to keep Maxwellia firmly on the straight and narrow. His experience, gained whilst working for pharmaceutical and medical companies across global markets, helps maximise the implementation of new products as they come to fruition.

Emma Haworth

Senior Brand Manager

A scientist, marketing guru and mum! Emma is an accomplished strategic marketeer charged with revolutionising Women’s Health. Challenging the norm to bring to market Maxwellia’s pipeline of innovative pharmacy only brands. Emma brings extensive pharmaceutical marketing expertise from varied roles within Thornton & Ross.

Shaunagh Igoe

Brand Manager

Shaunagh brings content to life through storytelling. She strives to improve people’s lives by capturing brands and delivering them to audiences through emotive expression. She is responsible for driving customer awareness and is empowered by brands that make a difference! Shaunagh has global brand experience with 3M healthcare and has joined the Maxwellia team excited about widening healthcare choices for women.

Dr Merle Beal

Regulatory Lead

Merle has a PhD in pharmacy and is our regulatory guru. She provides top strategic regulatory advice for our switch operations and has a breadth of global experience in the reclassification of medicines for Self Care. If there is a way then Merle will find it.

Dr Stephen Mann

Medical and Scientific Lead

Steve is a medic and Self Care innovator he’s our ideas guy. He has been closely involved on a wide range of switches across many therapeutic areas including gastrointestinal, infectious diseases, cardiovascular, urology, neuroscience and dermatology.

Sara Al-Attbi

Medical Affairs Pharmacist

Sara our in-house pharmacist, acts as a scientific expert providing a deep knowledge across many therapeutic areas. Taking the role of Medical Affairs Pharmacist, Sara keeps the marketing team on point. Having witnessed first-hand the growing pressures on the NHS, she welcomes our ethos in innovating self care.

Peter Ballard

Peter Ballard

Non-Executive Director

Peter is an experienced pharma executive and chair of the British Generics Manufacturers Association. He has considerable M&A and in-licencing experience. Peter is our ‘fixer’, supporting our business development and finding solutions to complex problems.

Dr Andy Round

Non-Executive Director

Dr Andy Round has a PhD in Biochemistry from University of Leeds, is an accomplished scientist as well as an experienced investor. Andy has invested across all stages of business from early stage to more mature companies and across different sectors but with a specialism in Healthcare. As well as being an investor Andy has worked as a consultant in the US and Japan advising companies on their licensing strategies as well being a founder member of a UK based Biotech in the field of encapsulation.

Chris Radford

Brand Strategy

A former marketing director of Pepsi, brand strategy consultant to Mars and Scotts Miracle Gro, and author of Attractive Thinking. Chris has worked with Anna and the team from the very earliest days at Maxwellia to develop insights about what matters to customers and translate these into brands and products that consumers will love. Chris acts as a strategic advisor to support the team with customer insight, brand positioning and marketing communications.

Sally Norman

Business Assistant

Sally is the backbone of our company, the glue that binds us all together. Her extensive admin skill set, built up over a number of years working in various industry sectors, gives her the ability to have a flexible approach and an aptitude to rise to any challenge. She enjoys supporting and assisting her team wherever her help is required, allowing her colleagues to concentrate their efforts on the important issues of the day.