Our network

logo Alderley Park.png
logo BioCity.png
logo Catapult Ventures.jpg

Switch Dynamics

ALL YOU NEED TO KNOW ABOUT SWITCHING

We have the expertise – we literally wrote the book about it.

Founder and CEO Anna Maxwell has authored the definitive book on how to take products from a prescription in the doctor’s surgery to being one that can be bought over-the-counter in a pharmacy. The process is known in the industry as ‘switching’ and it’s a complex journey to change the regulatory status of a product from being prescription-only to available to purchase.

Anna’s book offers a practical guide to this transition, in the process making a case for why more medicines should be switched to enable people to better self-care.

“Ultimately, for companies interested in expanding their portfolio to the self-medication market, this book should prove to be a useful starting point and should be required reading.”

Pharmaceutical Journal review, 2013

For a taster of what to expect you can download a chapter of Switch Dynamics.

Copies of Switch Dynamics are available to buy on Amazon.

logo DWF.png
logo HGF.png
logo The Miles Group.png

 Alderley Park, Alderley Edge SK10 4TG

© 2020 Maxwellia Ltd. All rights reserved. Registered in England and Wales no 08573637. 
Privacy notice  |  Cookie policy  |  Terms of use