Maxwellia is working on a wide range of consumer healthcare products and will be bringing a range of innovative new brands to market over the coming months and years.
Find out more about the brands that we have launched below:
LOVIMA- DAILY CONTRACEPTIVE PILL
Lovima® was launched by Maxwellia in 2021 to help transform women's lives by giving them a choice to buy a contraception pill in pharmacies without a prescription, after a consultation with a pharmacist.
The launch of Lovima® is part of a revolution that has taken 60 years, since the launch of the first contraceptive pill in the UK in 1961. Being able to buy Lovima® means no more doctor appointments, no more prescriptions and no more waiting rooms. now you can buy a contraceptive pill from your pharmacy.
Always read the label.
LOVIONE - EMERGENCY CONTRACEPTION
LoviOne launched in September 2023 and is an emergency contraceptive pill also known as a morning after pill. With unplanned pregnancy an ongoing challenge in the UK, more needs to be done to help women understand the options available to them following unprotected sex. As a branded pharmacy medicine, the launch of LoviOne® will help to raise awareness of the emergency contraception options available
With an RRP of £12.99, LoviOne® has been priced to reflect the current economic climate, and the squeeze on consumer finances. There is currently a significant price-gap between branded EHC products and the generic alternatives that are available to buy over the counter. Maxwellia wanted to introduce an emergency contraceptive pill that provides the reassurance of a brand, at a price that is accessible for most women.
LoviOne® is 99% effective when taken within 24 hours of unprotected sex, and 84% effective up to 72 hours. We are proud to bring an effective, branded solution to the EHC market.