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Maxwellia is an innovative consumer healthcare company building and commercialising a pipeline of new healthcare brands that make it easier for people to look after themselves.

We have created the UK’s first and only company dedicated to switching. We identify untapped consumer health sectors with unmet needs and bring suitable products to life to meet that need. We’re shaking up the sector by harvesting those forgotten prescription-only medicines and giving them a new lease of life as brands that consumers want and need.

In doing this, we enable people to manage their health for themselves, for the first time and step change the market.


Many of our everyday health brands, such as Nurofen, Nexium Control, Viagra Connect and Lovima were once available only on prescription. Switching medicines over-the-counter allows them to be advertised – they are easier to access and more convenient for people to use. This drives consumer demand creating new healthcare markets.

With an innovative pipeline of products and a unique Dynamic Switch process that enables us to work with regulators to switch multiple brands concurrently, leanly and efficiently with greater chance of success. Maxwellia is now poised to deliver a rapid return on investment.

We know:

•  Switching medicines from prescription to over the counter is proven to grow markets – 9 of the top 20 healthcare brands in the EU were products previously only available on prescription.

•  Being first to market in a new therapeutic category creates lasting competitive advantage – Imodium, Nurofen, Zovirax were all first-to-consumer brands in their category and they remain the number one brands in their therapy area.

•  We have the greatest switching expertise of any company in the UK in getting first-to-consumer brands through the regulatory challenges.

•  We have two products in the final stages of regulatory approval with a pipeline of 4 more already in progress.

Maxwellia is pre-qualified for EIS investment.



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