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Maxwellia is the world's only company dedicated to bringing prescription medicines to life as new Maxwellia brands.

We specialise in first-to-consumer products, taking medicines that were previously only available on prescription and making them available to buy in pharmacy.

We are creating new self-care categories so people can take better care of their health, not just in the short-term, but in the long-term too. Our brands are designed to change the way the UK cares for its health now, and for the future.


The consumer

Through our innovative approach to switching medicines, people will be able to treat certain conditions for themselves without the need for a doctor's appointment and prescription. Having these medicines available from the pharmacy gives consumers easy and convenient access alongside the advice they need from the pharmacist.

The pharmacist

Pharmacies are the first port of call for people to manage their health and pharmacists are increasingly involved in wider aspects of healthcare such as vaccinations, clinical reviews, and healthy lifestyle services.

Pharmacists are highly trained, and their expertise is extensive, however, the products they can sell to their customers is limited to traditional categories such as coughs, colds, pain, sore throat, skincare, and digestive remedies, this limits their ability to play a bigger role in helping to ease the burden on doctors and the NHS.

Maxwellia has set out to change this, we know pharmacy and pharmacists and we know they have been calling for the wider availability of next generation medicines to better help their customers.

Maxwellia is working hard to deliver pharmacists what they want with a range of first-to-consumer self-care brands exclusively available through pharmacies.


In the UK, £2bn is spent every year on 18 million GP consultations for conditions people can manage for themselves. That's a lot of time that hard-pressed doctors could be spending on more serious conditions.

By making more products available for people to buy and pharmacists to engage with, this can reduce the number of people having to see their doctor. This not only puts the power back in the hands of the consumer, but also helps save the NHS money that it can spend on more important things.



Bringing prescription medicines to life as new products that people can buy easily is only part of the solution, however. We know the importance of optimising the product so people can get the greatest benefit from their use.

Our approach is 'more than a pill'. We challenge and innovate on everything:

  • Identifying those products that meet an unmet need in society, freeing people to take control of their own health in a way they have never been able to before.

  • Creating unique Active Packs to make it easy for the pharmacy team to see at a glance whether a product is right for a consumer.

  • Harnessing technology to create bespoke websites and apps for use hand-in-hand with our products for maximum benefit.

We’re working across a wide range of therapy areas to bring breakthrough products into the hands of consumers by making them convenient and easy to access in their local pharmacy.



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