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Maxwellia’s founder, Anna Maxwell, is a pharmacist by profession. She knows how important the pharmacy is to the heart of healthcare. She also recognises that pharmacist’s skills are often undervalued and underutilised.

We know you’ve been calling for the availability of better medicines to help your customers for many years, which is why Maxwellia is dedicated to developing a range of first-to-consumer self-care brands, exclusively available through pharmacies.

Maxwellia brands are designed with the pharmacy in mind, creating new self-care categories, broadening the role of the pharmacist, and creating new opportunities for pharmacist to engage with customers, and demonstrate the value of pharmacy care and advice:

New pharmacy medicines in new therapeutic categories.

•  Evidence-based treatment programmes that are proven to work

•  A unique ‘Active Pack’ that gives you all the information to give safe supply without additional paperwork

•  High quality, easy-to-use support materials for you and your team

•  Bespoke customer materials and unique technological and digital solutions that optimise product use and customer success.

With our products, you can be the community pharmacy people need to help them manage their health now and in the long-term.



The Miles Group is providing Maxwellia’s national sales support.

Founded in 1977, the Miles Group is the longest established, syndicates sales force of its kind. Registered by the Medicines and Healthcare products Regulatory Agency, it specialises in building long-term pharmacy relationships managed by experienced and highly motivated sales professionals.

Email The Miles Group now:


If you are stockist of Lovima®, you can access healthcare professional training on our dedicated HCP website.

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