Naprosyn® Pain Relief Wins ‘Pharmacy Product of the Year’ 2026
Alderley Park, UK – March 6 2026 – Maxwellia is delighted to announce that Naprosyn® Pain Relief has been awarded ‘Pharmacy Product of the Year’ in the Pain Relief category at the Pharmacy Product of the Year Awards 2026, hosted by Independent Community Pharmacist.
The award recognises products that demonstrate exceptional performance, value and trust within community pharmacy. Winners are voted for by pharmacy professionals across the UK, who are asked to consider factors such as customer demand, professional recommendation, customer loyalty and overall effectiveness when selecting the product that stands out most within each healthcare category.
Naprosyn® Pain Relief contains the non-steroidal anti-inflammatory drug (NSAID) naproxen and is indicated for the relief of short-term back, muscle and joint pain including sprains and strains. The gastro-resistant formulation delivers targeted anti-inflammatory action, with a single dose providing up to 12 hours of relief.
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Since launch, the brand has begun building awareness through targeted activity designed to support pharmacy teams and engage consumers. The first major initiative was the Real Injury Time campaign, centred around a report commissioned by Naprosyn® Pain Relief and developed with sports injury expert Dr Sean Williams from the University of Bath. The Real Injury Time Report explored injury patterns in professional football and identified a key 15-minute period between the 60th and 75th minute of play when injury risk peaks. The findings highlight the intense physical demands placed on players and reinforce the importance of effective pain management and rehabilitation following injury.
Just five months on from launch, Naprosyn® Pain Relief is now available in-store and online through a range of pharmacy partners including Boots, Morrisons, Asda, Day Lewis, Rowlands and Peak Pharmacy, alongside various independent pharmacies across the UK. As the first over-the-counter naproxen specifically indicated for acute back, muscle and joint pain, this milestone represents an important step in establishing a new category on pharmacy shelves. Increased visibility in pharmacy helps raise awareness of the availability of long-lasting anti-inflammatory pain relief without the need for a prescription.
Commenting on the win, Anna Maxwell, Founder and CEO at Maxwellia, said:
“Winning Pharmacy Product of the Year for Naprosyn® Pain Relief is fantastic recognition of the work our team and partners have done to bring this important medicine to the OTC market. It also reflects Maxwellia’s commitment to developing innovative self-care solutions that meet real needs for consumers across the UK. Naproxen has been trusted by healthcare professionals for more than 40 years to help manage pain and inflammation, and we’re proud to be the first to make it available without a prescription. It’s particularly meaningful that this award is voted for by pharmacy professionals who see first-hand the difference effective self-care solutions can make for people.”
Maxwellia’s Brand Manager, Paris Mannion, added:
“Naprosyn® Pain Relief has quickly gained momentum over the last five months, driven by strong on-shelf visibility and a comprehensive programme of education and training resources to help pharmacy teams feel confident recommending the product and understanding where it can support people seeking long-lasting pain relief. Seeing the brand recognised so early on in its journey is incredibly rewarding and reflects the positive response we’ve seen since launch.”
Maxwellia remains committed to empowering pharmacy teams with innovative treatments that support self-care and improve access to medicines. As the UK’s only dedicated medicine “switching” company, Maxwellia works to make proven prescription medicines available over the counter for consumers.The success of Naprosyn® Pain Relief highlights the important role community pharmacy plays in helping people manage pain more effectively.
Naprosyn® Pain Relief is available to order from leading wholesalers, with comprehensive pharmacy training materials accessible online.