About LoviOne®
LoviOne® is an effective emergency hormonal contraceptive (EHC) pill with an accessible retail price. Voted ‘Consumers’ Choice’ in the 2024 Pharmacy Product of the Year Awards, LoviOne® is a welcome addition to the established EHC market.
Containing the active ingredient, levonorgestrel, LoviOne® is 99% effective at preventing pregnancy when taken within 24 hours or 84% effective when taken within 72 hours of unprotected sex. Together with our daily contraceptive pill, Lovima®, LoviOne® empowers women to take control of their reproductive health without the need to bother the doctor.
The UK abortion rate reached a record high in 2022
Removing barriers to access
Before LoviOne®, similar emergency contraceptive brands on the market were priced over 50% higher. In response to rising abortion rates in the UK, we launched LoviOne® to provide an EHC that offers the same clinical efficacy and most importantly reassurance of a branded product, but at a price point that’s more accessible.
When faced with the distress of a potential unplanned pregnancy, worrying about whether they can afford emergency contraception is just another barrier that prevents women from accessing the support that they need. LoviOne® aims to help remove some of those barriers.
Reducing stigma and shame
Advertising regulations can stifle creativity, particularly in a sensitive category like sexual health. As a challenger brand, LoviOne® takes a creative approach to content using accessible language, bite-sized and easy to understand educational content, along with some tongue-in-cheek humour, to help remove some of the stigma and shame that people can feel when needing this type of medicine.
LoviOne® is available to buy from Asda and Superdrug pharmacies, along with a wide range of independent pharmacy stores. It can also be bought direct via our direct-to-consumer website.
LoviOne® 1.5mg tablet. Levonorgestrel. Emergency contraception. Always read the label.