Maxwellia appoints Alexandra Trehane as Chief Operating Officer as company sets to scale
Alderley Park, UK – April 7 2025 – Maxwellia, the pioneering consumer healthcare company dedicated to widening access to medicines, is pleased to announce the appointment of Alexandra Trehane as Chief Operating Officer (COO).
Alexandra brings extensive experience in operations, strategy, and commercial execution. In her new role, she will oversee the company’s day-to-day processes, ensuring continued efficiency and innovation as Maxwellia scales to meet increasing demand for its game-changing over the counter (OTC) medicines.
“Alexandra has played an important role in Maxwellia’s impact to date” said Anna Maxwell, Founder and CEO. “Her deep understanding of our business, coupled with the operational experience gained whilst building Maxwellia as a start-up, equips her to help lead Maxwellia through its next phase of growth.”
Pictured: Alexandra Trehane, Chief Operating Officer
Maxwellia has developed an enviable reputation for delivering innovation in the consumer healthcare industry, with their most recent brand launches, Evana® Heavy Period Relief and Ultravana® Period Pain Relief, creating a new period care category on the pharmacy back wall. These products are already helping thousands of women to better manage the symptoms of their disruptive periods without the need to bother the doctor.
“I am thrilled to take on the role of Chief Operating Officer at such an important time for Maxwellia,” said Alexandra Trehane. “Working in a dynamic and fast-paced scale-up is certainly a thrilling ride; Maxwellia started commercialising products in 2021 and has already become a well-respected consumer healthcare company. We have a tremendous opportunity to transform the healthcare landscape, and I look forward to working with our talented team to accelerate our growth and impact.”
Alexandra’s appointment comes as Maxwellia continues to expand its portfolio and presence in major retailers, enabling more people to take control of their health through self-care.